MUSATTI İSTANBUL

The Siena 110 is built for the city, so we took it out on the city's hardest day: rain. Buses passing Galata, wet asphalt, 12:40 on the clock...

Every shot of the bike starts from a real photo, the motion is generated with AI and checked frame by frame. If a badge or a bag changed, the clip was cut. For the Siena 50 we told the same city through a courier's eyes: stop-go traffic, notification cards, a 95 kg load. In both films, edit, voice-over and sound design are locked together word by word.

What we did

• 2 city ad films (9:16)
• AI riding scenes
• Voice-over
• Sound design & mix